The following is an excerpt from my ebook “Indie Music Release Checklist.” Download the entire Indie Music Release Checklist ebook for free by clicking here and signing up for my email list.
What type of person will like your upcoming release? Define your Target Demographic by creating a Customer Avatar. Who is the ideal fan for your music? What’s their age? Where do they live? What other Artists do they listen to? What do they do for fun? Where do they surf online? What brands do they prefer? Narrowing down these parameters will guide your content creation, social media focus, press targets and advertising efforts.
Now that you’ve decided who you are creating for, list as many ideas as you can come up with for social media content that will accompany your releases. Do this for each song. At minimum I believe you should have a cover art for each song on the album and some sort of video for each song (probably not an expensive music video, raw content is more appreciated on social media). Here are some more ideas to get you started:
Song X
-standard square cover art or photo
-cover art or photo in vertical format
-alternative/accompanying photos
-square artwork video with 60 second audio clip (Instagram and Facebook)
-vertical artwork video with audio clip at 15, 30 and 60 second lengths (15 seconds for Instagram and Facebook stories, 30 seconds for Instagram reels, 60 seconds for TikTok) -home or in-studio performance clip -live show performance clip
-acoustic version
-music video (keep it low budget and probably keep it to 60 seconds. Having a video is of the utmost importance, the quality of the video is not)
Create a content calendar spreading your ideas from build up to release to at least a month after release. Start executing and banking your content ideas.
Drew Mantia
Feel Good Music Recordings
3146264270
feelgoodmusicrecordings@gmail.com